Feed Quality Is The Campaign
Titles, descriptions, product types, availability, shipping and image quality decide what your catalogue is allowed to compete for. A poor feed cannot be rescued by bid strategy, no matter how much budget you add.
Advisors
Google Shopping & Performance Max
Shopping is the highest-intent advertising surface Google offers, and the easiest to waste. Almost every underperforming Shopping account has the same root cause, and it is in the feed.
The Foundation
Everything In Shopping Depends On The Feed
Search text ads are written by hand. Shopping ads are assembled by an algorithm from your product data, which means the algorithm decides how to sell your products from information you provided.
Merchant Centre Health
Disapprovals, feed mismatches and inconsistent product data between your site, Merchant Centre and analytics quietly cap performance. This is checked before scaling, every time.
Margin-Aware Bidding
ROAS targets that ignore which products actually make money will happily send your budget toward your worst sellers. Product-level margin data makes the difference.
PMax Asset Strategy
Performance Max decides where your assets appear. Without a deliberate asset and feed-group structure you lose control of placement, and control is the only reason to run it.
Services
The Shopping Programme
Feed audit and rebuildtitles, types, attributes, images and GTIN handling
Merchant Centre disapproval clearance before spend is scaled
Product-level margin targets so bidding works from profit, not revenue
Feed group structure built to control what PMax is allowed to promote
Brand exclusion discipline so PMax does not cannibalise your own brand traffic
Search-term and placement reporting read properly, not skimmed
Seasonal feed and budget planning ahead of demand peaks
Alignment with organic catalogue so paid and organic describe the same truth
Approach
What We Do Differently
Data Before Budget
We fix the feed and the measurement before recommending spend increases. Scaling a broken feed just buys more of the same problem at a higher price.
Profit-Led Segmentation
Products are grouped by margin and demand velocity, and each group gets its own target. That is how a catalogue with 400 SKUs becomes manageable.
Control PMax, Don't Fear It
PMax is effective when the feed groups and brand exclusions are deliberate. We keep manual campaigns where they still earn their place and let PMax run where it genuinely wins.
Proof
+209.7% Revenue From Online Sales
A premium brand hampered by slow site speeds, poor search visibility and an outdated legacy framework. A data-powered performance migration and CRO tune-up, paired with targeted re-engagement, delivered a triple-digit surge.
“ Bruce and the specialists have done an awesome job. And continue to do so.”
+209.7%Revenue From Online Sales
4.8x
Return On Ad Spend
A Team Kitchens. A minimum of 2 leads for every dollar invested.
5.0
Google Rating
Verified 5-star feedback from business owners and founders.
Questions
About Google Shopping
Not in our accounts. It is a useful channel when the feed is clean and the brand exclusion and feed-group structure are deliberate, but manual Shopping still earns its place on profitable queries.
It is common, and it is usually not the feed alone. Placement mix, budget split with brand search, margin-blind ROAS targets and missing negative lists usually account for the rest.
Yes. Shopify is the most common platform we run, and product data flows cleanly from the catalogue into Merchant Centre once the title and type conventions are fixed.
Feed and budget planning ahead of the peak, with margins and stock position reviewed so spend follows demand rather than following last year's plan.
Related
Where This Fits
See What Your Feed Is Costing You
The free growth snapshot includes a feed and product data review, so you can see disapprovals, missing attributes and margin gaps before you spend more.
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