Catalogue Structure
A flat, unsegmented catalogue forces the algorithms to guess. Products are grouped by margin, demand and stock position instead, so bidding and merchandising have something to work with.
Sector Focus
Ecommerce Marketing
Ecommerce has a different failure mode from every other category: you can be winning on traffic and still losing money. We work from margin and catalogue structure outwards, because that is where ecommerce profit actually lives.
The Problem
Why Ecommerce Leaks Money Quietly
The four leaks below account for most of the margin we recover. None of them show up as an obvious failure. The store keeps selling while the economics get worse.
Feed & Margin Errors
Mispriced feeds, wrong shipping attributes and missing margin data cause campaigns to optimise toward products that lose money. This is checked before spend is scaled, not after.
Checkout Friction
The cheapest revenue available is usually in the cart already. We find the drop-off between add-to-cart and order and fix the specific friction, because sending more traffic to a leaky checkout just fills it faster.
No Retention System
Acquisition without repeat purchase means the margin problem is structural. We set up the flows that turn a first order into a second one.
Services
The Full Ecommerce Programme
Google Shopping & PMax structured around margin, not just volume
Meta Advantage+ Shopping and catalogue architecture that learn correctly
Server-side tracking so conversions survive browser restrictions
E-commerce SEO for category and product discovery in organic search
Conversion rate optimisation on product, collection and checkout
Speed engineeringmobile speed is a direct revenue factor in ecommerce
Retention and lifecycle flows for repeat purchase and basket building
Weekly budget reallocation by product margin, not by top-line ROAS
Proof
+209.7% Revenue From Online Sales
A premium brand hampered by slow site speeds, poor search visibility, and an outdated legacy framework. A data-powered performance migration and CRO tune-up, paired with a targeted re-engagement campaign, delivered a triple-digit surge.
“ Communication, responsiveness and their proactive approach is 10/10. They are also genuinely great people to work with.”
+209.7%Revenue From Online Sales
2x
Leads Without Ad Spend
A Team Kitchens moved to high-velocity location search hubs and doubled monthly leads at no ad spend.
5.0
Google Rating
Verified 5-star feedback from business owners and founders across India and beyond.
Questions
About Ecommerce Marketing
Shopify is the most common and our preferred stack, but we work across Shopify, WooCommerce and custom builds. The approach is the same regardless. Margin-led, catalogue-structured, measured on profit rather than revenue alone.
By deciding deliberately what to do with them, not letting the algorithm work it out. Sometimes the answer is to exclude a product from paid and push it through organic, because the blended margin is better.
Yes. A lot of our ecommerce work is extending what an internal team already does, and we hand over documentation so capability stays in-house.
We handle SEO-driven copy and structured content on the Medium and Enterprise tiers. For catalogues with thousands of products we build templated systems that scale rather than writing each one.
Related
Where This Fits
Are You Winning On Revenue And Losing On Margin?
That is the most common ecommerce problem we are asked to diagnose, and it is invisible without margin-level analysis. The free snapshot benchmarks your revenue against the margin behind it.
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