Digital Marketing Services
Surprisingly, in an era where mobile devices are taking over, a significant percentage of small business owners still rely on traditional marketing to get more customers to their business. While this may work, it is certainly better to employ digital marketing if you intend to scale your business to newer heights. You can use various digital channels to get business leads who will convert to paying clients.
Don’t know anything about digital marketing? Let the passionate and experienced digital marketers at ETRAFFIC help you with your digital marketing campaign.
Call us now at 1300 887 151 to find out how we can help your business stand out from your competition or click below book a free strategy session.
Success Digital Marketing Program
A successful digital marketing program should offer you a return on your investment. It would be best to reach clients beyond your advertisements through your campaign by providing them with more information about your products or services. It would be best if you communicated what makes you the best choice.
A successful digital marketing program requires you to have a well thought out and researched plan, implement it and then optimise the strategy. It helps to understand your target audience more, business goals, the marketing channels you will use, and use your business metrics, which you should always track and improve.
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What Is Digital Marketing?
Online or digital marketing refers to a business promoting itself using online marketing channels to connect with potential clients. Digital marketing utilises the internet and other digital communication forms like search engines, social media platforms, text and multimedia messages, and emails as marketing channels. It is worth mentioning that digital marketing is not similar to inbound marketing. The latter uses a holistic approach to prioritise your business goals and evaluate the available tools to determine the most effective method.
Digital marketing allows your business to take advantage of the various online marketing tactics to promote your product or service. Fundamentally, digital marketing refers to all marketing campaigns that use digital communication to reach their target audience.
How Does Digital Marketing Work?
Digital marketing does not stray far from conventional marketing, but it takes place online and has replaced most traditional marketing efforts. Digital marketing is the fastest way for most businesses to reach their target audience today. Think of it this way, more people spend time on their phones and are often online. In fact, the chances are that the last purchase you made or the service you were seeking could be found on the internet. So it is necessary to establish an online presence for your business.
Digital marketing uses different strategies to meet your primary business goal, and it may take different routes to achieve this goal. Bottom line, digital marketing strategies work together to create awareness, generate traffic, and turn your business leads into paying customers.
Benefits Of Digital Marketing
Digital marketing has multiple benefits to offer your business, including the following:
- Cost-effective
- The results are quantifiable
- Stay ahead of your competitors
- Increased conversions
- Fosters a connection with your customers
- Easy personalisation
- Allows you to have a wider reach
- You target prospective customers
Components Of Digital Marketing
Digital marketing encompasses several online marketing efforts. You can apply digital marketing to the multiple digital platforms people use daily. All these marketing channels function differently, so it is crucial to understand how they work. Below are some digital marketing components.
1. Paid Search
Pay per click (PPC), also referred to as paid search advertising, is the sponsored ad result that usually appears on the side or top of a search engine result page. When a user clicks on these ads, your business is charged. You can customise paid search to appear when a user searches for specific terms on a search engine. PPC ads can be effective and increase relevant traffic to your website. Want to know if paid search is the right fit for your business?
2. SEO
SEO refers to optimising your website content to rank higher on search engine result pages when a user searches for a particular set of keywords. According to BrightEdge, 61% of marketers believe SEO is vital to online success. Using SEO can help improve the user experience on your site and generate more organic traffic to your website. Want your website to rank higher and gain more visibility?
3. Social Media Marketing
You can achieve so much with social media marketing. Aside from being active on social media and engaging with your customers, consider using paid advertising on the platform to improve your business visibility and create brand awareness. The more engaging content you post on your social media, the more likely your audience will share it, helping you gain more customers. Need help with social media marketing?
4. Email Marketing
Email has been around for an extended period and is one of the most direct and easiest ways to reach your clients. Email marketing is essentially a marketing technique that involves sending your contact list – with permission – marketing emails about a sale, special discounts, new information about your business or newsletters. Your emails must be informative, relevant, engaging, and fun so they are not lost in your customers’ inboxes.
5. Mobile Marketing
Most individuals spend time on their phones, so mobile marketing is crucial for your business. You can select various marketing options from in-app marketing, MMS to SMS.
6. Marketing Automation
Essentially, marketing automation is the use of a single platform to bring together all your digital marketing efforts. According to Moosend, 49% of companies are using marketing automation. With the marketing automation software, you can grow business revenue faster by automating and streamlining your marketing tasks and workflow. It also calculates your digital campaign’s ROI and measures results while allowing you to gain insight into the programs working and those that are not.
Why Choose REACH GLOBAL’s Digital Marketing Services?
We understand that time is money, so we aim to deliver our services on time.
REACH GLOBAL tracks visitors to quantify our success, so we know what works and what does not.
We use the latest technology to hand-code all sites.
Before we implement any marketing strategy, we listen to our clients to understand their goals.
REACH GLOBAL is open and honest and will only sell our clients what they need.
Please call us on 1300 887 151 for the best digital marketing services for your business, or click below to book a free strategy session.