Local SEO Services

Keywords are the foundation of any successful local SEO strategy. At REACH GLOBAL, we specialise in identifying the exact terms your target audience is using to search for businesses like yours. We begin with in-depth research to uncover location-specific keywords that align with your services and customer needs. For example, a local mechanic might benefit from terms like “car repair Brisbane” or “oil change near me.”

Our team analyses search volume, competition, and user intent to prioritise the most effective keywords. We don’t just focus on generic terms; we dig deeper to find long-tail keywords that capture specific customer queries, such as “best vegan cafes in Sydney.” These longer phrases often have lower competition and higher conversion potential.

Once we’ve identified the right keywords, we strategically incorporate them into your website content, meta descriptions, titles, and headings. We also use these terms in your Google Business Profile, local directory listings, and blog posts. This holistic approach ensures that your business ranks for a variety of search queries.

By targeting the right keywords, we help your business connect with customers actively searching for your services. Effective keyword research ensures your business stands out in local search results, driving more traffic, calls, and sales.

Understanding your competition is a vital part of succeeding with local SEO. At REACH GLOBAL, we conduct a detailed analysis of your competitors to uncover what they’re doing right—and where they’re falling short. This helps us develop a strategy to outperform them.

We start by identifying your top competitors in local search results. Then, we examine their Google Business Profiles, websites, content, and online reviews. We look at factors like keyword usage, backlink profiles, and site structure to see what’s driving their rankings. This process also helps us identify gaps in their strategy that your business can exploit.

For example, if a competitor lacks reviews, we can help you focus on building a strong review strategy. If their website isn’t mobile-friendly, we’ll ensure yours is optimised for mobile users. We also analyse their content to find opportunities for you to create better, more targeted local content.

By studying your competitors, we gain valuable insights into your local market. This allows us to craft a customised local SEO plan that positions your business as the top choice for potential customers. Competitive analysis isn’t about copying others—it’s about doing better and standing out in your industry.

Your website is the backbone of your online presence. At Reach Global, we optimise every aspect of your site to improve its visibility in local search results. On-page local SEO focuses on making your site easy for search engines and users to understand, which boosts your chances of ranking higher.

First, we target location-based keywords throughout your site. This includes adding them to meta titles, meta descriptions, headings, and content. For example, if you’re a dentist in Perth, we’ll use terms like “family dentist Perth” or “teeth whitening in Perth” to signal your location to search engines.

We also optimise your website’s URL structure, images, and alt tags to ensure they’re aligned with local SEO best practices. Structured data markup (schema) is another powerful tool we use to help search engines understand your business better. This can include your address, phone number, business hours, and customer reviews.

Additionally, we ensure your site is mobile-friendly and fast-loading. Most local searches happen on mobile devices, so a responsive design is non-negotiable.

Finally, we enhance your site’s user experience with clear navigation, localised content, and strong calls to action, encouraging visitors to call, book, or visit your location.

Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, such as directories, review platforms, and social media. These citations play a crucial role in improving your business’s visibility in local search results. At Reach Global, we ensure your citations are accurate, consistent, and optimised for maximum impact.

We start by auditing your existing citations to identify inconsistencies or outdated information. Even small discrepancies in your NAP details can confuse search engines and hurt your rankings. After the audit, we update or create citations across high-authority platforms like Yelp, Yellow Pages, True Local, and other relevant directories.

In addition to standard directories, we seek out niche-specific platforms related to your industry. For example, if you run a law firm, we’ll list your business on legal directories to boost credibility and reach.

Consistent citations not only help with rankings but also make it easier for customers to find you. When your business details are visible across multiple trusted platforms, it signals to search engines that your business is reliable. Over time, this improves your rankings and helps you attract more local customers.

Content is the fuel that drives your local SEO efforts. At Reach Global, we create high-quality, locally relevant content that helps your business connect with your target audience. Local content marketing is about providing value to your customers while boosting your visibility in search results.

We start by identifying topics that resonate with your audience. For example, a real estate agent in Brisbane might benefit from content like “Top Suburbs for Families in Brisbane” or “What to Look for When Buying a Home in Brisbane.” These pieces not only attract local readers but also establish your expertise in your field.

Next, we incorporate local keywords into your content to ensure it aligns with your local SEO strategy. This includes blog posts, how-to guides, location-specific landing pages, and even videos. Each piece of content is designed to answer common customer questions, solve problems, or highlight your services.

Beyond blog posts, we also use social media and email marketing to share your local content, increasing its reach and engagement. Over time, this approach builds trust with your audience, drives more traffic to your site, and positions your business as a go-to resource in your community.

Customer reviews are one of the most powerful factors in local SEO. They influence how potential customers perceive your business and play a big role in your rankings. At REACH GLOBAL, we help you build a strong review profile while managing your online reputation.

We start by encouraging your satisfied customers to leave reviews on platforms like Google, Facebook, and Yelp. Positive reviews don’t just boost your credibility—they also improve your chances of ranking higher in local search results.

If you’ve received negative reviews, we step in to help. Our team works with you to craft professional, thoughtful responses that address customer concerns while showcasing your commitment to great service. Responding to reviews—both positive and negative—shows potential customers that you value feedback and care about improving.

We also track your reviews regularly to ensure you stay on top of what people are saying about your business. This proactive approach helps you identify areas for improvement and resolve issues before they escalate.

With a solid review and reputation management strategy, your business will gain more trust, better rankings, and ultimately, more customers.

You can’t improve what you don’t measure. That’s why reporting and tracking are integral to our local SEO services at Reach Global. We provide detailed insights into your campaign’s performance, helping you understand what’s working and where there’s room for improvement.

Our team tracks key metrics such as website traffic, keyword rankings, Google Business Profile views, and customer actions like calls, directions, and bookings. We also monitor your site’s bounce rate, conversion rate, and click-through rate (CTR) to assess how effectively your website is engaging visitors.

In addition, we provide regular reports with clear, actionable insights. Unlike generic reports full of technical jargon, ours are easy to understand. You’ll know exactly how your investment in local SEO is paying off and what we’re doing to improve your results.

Transparency is a top priority for us. Whether it’s tracking how well your keywords are performing or measuring the impact of new local content, you’ll always know where your campaign stands. With data-driven decisions, we ensure your business continues to grow and stay ahead of the competition.