Linkedin Ads
Is LinkedIn Advertising For You?
230K
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40%
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OBJECTIVE-BASED ADVERTISING
Sharper targeting, lead-generating B2B strategies
More Exposure in all the Right Places.
According to LinkedIn itself, the average buyer consumes 10 pieces of content before they make a final purchase decision.
Are you placing your business where your customers are?
B2B companies are heading to LinkedIn to find the content they need to continue their journey, and they’re looking to you for guidance.
People browse through Facebook and they scroll through Instagram. But they invest time in LinkedIn. This is where around 80% of your B2B leads are coming from.
These leads are valuable and qualified, and they’re showing up with a keen interest in your brand.
LinkedIn Marketing Connects You with 450 Million Professionals
Rub shoulders with over 450 million professionals that use LinkedIn.
Build brand awareness, generate leads, make sales and achieve long-term customers with a clear, effective LinkedIn marketing strategy.
This begins with yours and your staff pages, and your company page. Your pages need to be optimised and SEO friendly, and the entire brand image should be cohesive.
We can help you get started.
Then, we can help you develop the LinkedIn marketing strategy that directs the right people to your site.
Explore the World’s Largest Professional Network
LinkedIn ads put your business in front of the decision makers of an industry.
Using LinkedIn ads manager, Impressive uses two methods to maximise your inbound marketing strategy:
- Targeted advertising – We’ll create and deploy LinkedIn text ads, image ads and dynamic ads that are highly customised to target your specific audience and boost ROI.
- Sponsored content – We promote your content to build trust in your brand and establish you as a leader in your industry.
Once your authority has been built, you’ll notice a fast trail of qualified leads at your site.
ENLIST THE SUPPORT OF A LINKEDIN PARTNER
An Expert LinkedIn Marketing Strategy
While social media platforms like Instagram are fun to play around with, LinkedIn should be saved for the expert content and professional networking.
This is where executives and decision-makers (an estimated 40 million of them) are spending their spare time – and they’re looking for content that will help them improve how they do business.
When the LinkedIn feed is getting 9 billion impressions per week, it’s time to up your game.
Let’s play with the big dogs.
Impressive is an Australian LinkedIn advertising agency that can maximise your LinkedIn ad campaign to capture those all-important B2B customers.
The LinkedIn Advertising Agency for B2B Success
Impressive knows that running a B2B company has its limitations. You’ve probably attempted other social media marketing strategies and feel like you’re stumbling over walls.
LinkedIn text ads and image ads can change all of that.
When you partner with Impressive LinkedIn advertising, we’ll begin by analysing your current strategy and those of your competitors. Then, we’ll develop a long-term plan to get you leads and sales.
Social media marketing works best when it’s integrated with PPC and SEO strategies. Speak to our experts today and find out the best approach for your business.
Other services
Our paid social management encompasses the launch and optimisation of cross-channel campaigns, for direct sales and major awareness campaigns. Depending on your goals, your LinkedIn campaign will be supported by other relevant social avenues.
SOCIAL MEDIA ADVERTISING
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FACENOOK ADVERTISING
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INSTAGRAM ADVERTISING
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YOUTUBE ADVERTISING
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Commonly asked questions
01 What is LinkedIn Advertising?
While LinkedIn marketing describes organic content posted on your site, to maintain brand awareness and present your business as an authority, LinkedIn advertising describes a strategy involving paid ads. You can use LinkedIn Ads Manager to deliver highly targeted, promotional content.
02 How Does LinkedIn Advertising Work?
LinkedIn advertising works through the use of sponsored content, sponsored InMail and LinkedIn text ads. You can implement all advertising through the channel’s self-servicing platform, to control your budget , audience and campaign time frame. Get started by signing into LinkedIn’s Campaign Manager. If you get stuck, speak to Impressive.
03 How to do LinkedIn Advertising
Once you’ve activated your advertising account, it’s time to create and manage your campaigns. LinkedIn ads are highly customisable, so you can add your own text, creatives, destination, target audience, bid type and budget. LinkedIn works through a PPC process, so if you’re already doing PPC elsewhere, you’re one step ahead.
04 What Does LinkedIn Advertising Cost?
You can choose your preferred bidding option; CPC or CPM. With CPC, you’re charged for each click you get. CPM means you’re charged a particular amount for every 1,000 people that sees your ad. Like all bidding systems, LinkedIn advertising costs depend on your targeting and your competition. Expect to pay anything between $0.50 and $5 per click.
05 Is LinkedIn Advertising Worth It?
92% of B2B marketers think so. That’s a huge portion of B2B businesses that include LinkedIn as part of their digital marketing strategy. The majority of daily LinkedIn users are executives, directors, managers etc., so we recommend placing your valuable content directly in front of those people that make the decisions.
06 How Effective is LinkedIn Advertising?
On average, 80% of all B2B leads come from LinkedIn. These leads are usually more qualified than others, because they’ve already taken time to research your brand and they’re still interested. And, because most of the leads come from individuals in high positions, they’re well-placed to become long-term, high-value customers.
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