Tiktok has attracted millions of internet users across Australia – a trend that does not seem to be slowing down anytime soon. Tiktok has quickly turned into the go-to platform for all sorts of short videos. It has also brought about a huge change in the world of influencer marketing. As it stands, Tiktok seemingly has what it takes to go toe-to-toe with the world’s leading social platforms including Google, Instagram and Facebook among others, when it comes to your marketing budget.
With around a billion users across the world, Tiktok has attracted a varied user base scattered over all age groups. The platform’s short videos are normally thirty to sixty seconds long – enough to accommodate creative and humorous messages, while still leaving enough room for brand shout-outs and product placement. The platform’s potential when it comes to direct and smart advertising is expected to continue growing as we move into the future.
At Reach Global, we provide focused Tiktok marketing services aimed at helping your brand take advantage of the huge marketing potential of this exciting social platform. To find out more, contact our TikTok marketing team today!
In this day and age, it is important for brands to incorporate TikTok marketing into their overall marketing efforts. There are many reasons for this, including the fact that this social app is designed to keep users on the platform for as long as possible. Furthermore, unlike Instagram and Facebook, your TikTok homepage is not made up of people you already know – the platform actually prioritises content from creators you do not know.
In a nutshell, TikTok marketing refers to the process of promoting services and products to consumers on the TikTok platform. TikTok marketing strategies come in different shapes and forms, including using TikTok ads and influencers in your promotional content, using popular hashtags and creating organic content that is trend-driven.
TikTok introduced Ads to its platform for the first time back in 2019. However, most brands looking to experiment with the platform normally choose to follow the influencer marketing path.
In terms of paid media, TikTok Ads allow for a variety of campaigns including, hashtag challenges, in-feed native videos, Snapchat-style 2D lens filters for photos and brand takeover.
These Ads are considered to be a powerful and easy-to-learn advertising platform that provides businesses with the opportunity to spread their products, purpose and message to millions of users across the country, and the world at large.
TikTok provides a seamless ad experience that boosts interest and visibility without taking users away from the normal app experience. This is mainly thanks to the integration of the ads into the viewing session – appearing in between videos as you scroll.
To help brands reap all the benefits of TikTok Ads, we offer a wide range of TikTok Marketing and Advertising services.
Do you have an existing TikTok account? Or are you looking to start from scratch? Our team of TikTok marketing experts will help you set up a TikTok ad account and also optimise it to help you launch successful campaigns for your business/brand.
To ensure that all your TikTok campaigns are managed in the best possible way, we provide professional account and campaign management services.
You can reach out to your campaign manager and ask them about each and every detail surrounding your campaigns if you have any questions or concerns that you would like to be addressed.
TikTok’s custom audiences feature is specifically designed to help businesses and brands target people who have interacted with you before – this helps solidify brand loyalty in addition
to increasing the likelihood of conversions.
We will install network tracking pixels on your website, to
help ensure that your ads are aimed at targeting relevant leads. To help you focus on serving the people that are most interested in what you offer, these pixels track important information about the people visiting your website.
TikTok allows you to choose your preferred bidding and optimisation opt-ins – in line with your available budget. While the optimisation goal will be set by default for some campaign objectives, others will give you the option of optimising for reach, clicks or conversions.
The platform sets billing events automatically, based on your chosen optimisation goal. Furthermore, you will need to set a bidding strategy, and decide on how much you are willing to pay per optimisation goal and how you want your budget to be spent – as fast as possible or evenly throughout the campaign period.
Our seasoned TikTok marketing experts will be able to guide you through this process helping you choose the most efficient bidding strategies and optimise your budget for the highest ROI.
You can reach out to your campaign manager and ask them about each and every detail surrounding your campaigns if you have any questions or concerns that you would like to be addressed.
Influencers have become highly popular on TikTok because they are able to create content that connects deeply with their followers and viewers. It is easy for their followers to trust brands and products that influencers choose to share with them on the platform.
We offer TikTok influencer packages to help brands connect and establish trust with their target audience. Regardless of the products or services your business provides, we are able to help you find a suitable influencer whose focus matches your niche and available budget.
To have a clear understanding of which campaigns are driving results for your brand, you need to track their performance by breaking down all related data into ads, ad groups, campaigns and demographics.
Our standard reporting is aimed at giving you insights into your TikTok ad performance. With this information, you will be able to find ways of improving your ads and campaigns for maximum success.
